Building the Future of Wholesale Commerce in India
Hindustan Wholesale is a technology-driven B2B wholesale commerce platform built to simplify the way retailers source inventory across India. We empower small and medium retailers by providing direct access to verified wholesalers, transparent pricing, a wide range of quality products, and reliable doorstep delivery—all through one digital platform.
Solving Real-World Retail Challenges
Today, millions of retailers in Tier-3, Tier-4, and rural India continue to face challenges such as limited product choices, price uncertainty, dependence on local middlemen, and inefficient procurement processes. Hindustan Wholesale is solving these challenges by creating a trusted digital ecosystem where businesses can purchase inventory with confidence and grow without geographical limitations.
Our Vision
To become India’s no 1 B2B wholesale e-commerce platform, connecting businesses across every town, village, and city through technology, transparency, and reliable supply chains.
Our Mission
To empower millions of retailers by providing a seamless digital wholesale experience with verified suppliers, competitive pricing, reliable logistics, and exceptional customer support—helping every business grow faster and more profitably.
The Principles That Guide Us
Our values shape how we build our technology, verify our sellers, and serve millions of shopkeepers.
Trust First
Every seller on our platform goes through a verification process to build confidence between buyers and suppliers.
Technology for Every Business
Digital commerce should not be limited to metropolitan cities. Every retailer deserves access to modern technology and efficient procurement.
Customer Success
Our success is measured by the growth of our retailers and wholesalers. When they grow, we grow.
Long-Term Relationships
We believe partnerships create stronger businesses than transactions.
The Journey of Hindustan Wholesale
Every successful company begins with a problem that someone chooses not to ignore. Hindustan Wholesale was born from years of firsthand experience in India’s wholesale ecosystem.
Our founder spent three years as a retailer and three years as a wholesaler, working closely with businesses on both sides of the supply chain. This unique experience revealed the everyday challenges faced by retailers—limited product availability, inconsistent pricing, delayed deliveries, dependence on local distributors, and the lack of a reliable digital procurement platform.
At the same time, wholesalers struggled to reach new customers efficiently and expand beyond their local markets. Seeing these challenges from both perspectives inspired a single vision:
For Retailers
Easily source quality inventory with transparent pricing & doorstep delivery.
For Wholesalers
Expand customer reach digitally across 720+ Indian cities without local barriers.
“That vision became Hindustan Wholesale. What started as an idea has evolved into a mission to digitize India’s wholesale ecosystem and make business procurement as simple as online shopping.”
Meet Our Founder
Shaban Mansoori
Founder & CEOShaban Mansoori is an entrepreneur with over six years of experience in the wholesale industry, having worked on both sides of the business—as a retailer and as a wholesaler.
Rather than building a company from assumptions, he built Hindustan Wholesale Private Limited from real-world experience. He understands the daily challenges of shopkeepers, the operational realities of wholesalers, and the untapped opportunities in India’s underserved retail markets.
Why Hindustan Wholesale?
Built from the ground up for Bharat’s retail businesses.
Our Promise to Every Indian Business
At Hindustan Wholesale, we are committed to making wholesale commerce transparent, efficient, and accessible for every business. Whether you are a small retailer looking to grow your store or a wholesaler seeking to expand your reach, we are building the platform that connects opportunity with growth.
We’re not just building a B2B wholesale platform. We’re building the future of retail commerce for millions of businesses across India.